Normally I try not to use this blog as a place to rant but I heard something the other day that needs to be addressed.
We as a society are susceptible to rating and reviewing on a daily basis. We are a judgemental people full of lizard brains and there is not much we can do. But we can take control of our impulses, check our egos at the front door and consider that our actions may have consequences.
The topic I am referring to is rating your beers on programs like Untappd, RateBeer or BeerAdvocate. I’ve used Untappd as sort of a journal since about 2012 to remind me most importantly of what I drank before and secondly, a reminder if I like the beer or not through their star rating system. So when I hear about people abusing the system it kind of angers me and the breweries that suffer. Power of suggestion is huge these days. I admit I have made purchasing decisions on Amazon or for beer because of personal reviews. It is the most effective piece of marketing that will turn a sale in my opinion.
It saddens me to hear a person rated a local Tulsa brewery’s flagship beer a half star because they don’t like that style of beer. They even commented something like, “It’s not you, it’s me.” Well, what you may not realize is you have driven that beer’s rating down, possibly affecting future sales which may not allow them to brew that maple-chili-vanilla-cocoa stout you love so much. My advice is if you do not care for a style of beer, DON’T DRINK IT! However, if you think this beer may be THE ONE to convert you, by all means shout it out. Don’t make narcissistic posts with selfies that you didn’t like something and drive it’s rating into the ground. It helps no one and makes you look foolish. Take your ego out of beer drinking and I promise you’ll have a more enjoyable time exploring this fine world of craft beer.
Oklahoma Craft Beer Podcast