Craft & Barrel Merges with Atlas Brands and Boardwalk Distribution
This is quite the news to hear today as Freddy Lamport, with whom I have had the pleasure to get to know and work with through the small yet growing craft beer “family” especially here in Tulsa, announced today a merger of his company with Atlas Brands and Boardwalk Distribution. It is a tough market but Freddy is a pioneer trying to make things happen, educate consumers on better options and exposing the public to events that other states take for granted. We are small yet growing and know that we will see big things from this merger. With passing of new legislation there will be a shift in the system of how we purchase and what we consume. This industry is based more on personal taste sometimes and driven by pure economics of supply and demand. Oklahoma is a far behind the craft beer boom regardless of the rise in breweries to come our population still does not consume enough craft to make a dent compared to macro offerings.
That’s OK. (Pun intended) We are an organically growing state that chooses quality over quantity and I look forward to keeping our niche offerings to those that want and enjoy craft beer. Enough of my rant, here is the official statement:
“Well everyone has been expecting a big announcement from us, so here it is!
Craft & Barrel has merged with Atlas Brands and Boardwalk Distribution effective as of this week! This move was a strategic plan that we have foreseen with the upcoming change in the way products will be distributed in Oklahoma starting in October 2018. We also noticed that Atlas Brands and Boardwalk Distribution are independent as is Craft & Barrel and all the brands that we represent. Atlas and Boardwalk have been instrumental partners in our business since the beginning, so coming together to work alongside their team was easy.
All of Craft & Barrel’s brands will be following us with our merger as well as myself! I (Freddy) will now be in charge of the Specialty Craft Division at Atlas/Craft & Barrel/Boardwalk Distribution. I will incorporate some of their existing brands as well as all of our existing and upcoming brands into one amazing portfolio! If you have already not seen the 2000 sq/ft walk-in cooler we have, that is JUST the beginning!
We will be hiring a specialty team of Craft oriented sales people that will help facilitate the sales to OFF and ON premise accounts (Retail Stores & Bars). This is what is expected to sell today’s high-end craft as well as to educate the consumer on all of the changing products in the market.
As for me, the decision to merge was not an easy one. I tossed the idea around for a while, but I felt that the fit was great for us and for our brands. Our brands are our number one priority; ensuring they have direct market access became mine. Atlas & Boardwalk are exceptionally easy to work with and gave me a great sense of belonging, I think our brands have a great new home here!
I have been in the Craft Beer industry for almost 10 years in Oklahoma. During that time I have seen a lot of changes and advances in my industry. I want nothing more than to be able to service our customers and our patrons as best as possible. This finally gives me the opportunity to be able to just that very thing. As well as concentrate on what matters most, making sure customer service is at its highest and the consumer is educated on all of our products.
Anyway, We at Atlas Brands/Craft & Barrel/ Boardwalk look forward to serving you with some of the best quality beers in the world today!
– Freddy Lamport via Craft & Barrel Facebook post.
Oklahoma Craft Beer Podcast